Behavioural
Economics
Session 17
Joshua
Foster
Simulation instructions.
How it works.
Determining your payoff.
What was your fishing strategy?
Tragedy of the Commons.
When a common resource is over-utilized because it is rivalrous and non-excludable.
Real-world examples?
How can climate change be understood as a Tragedy of the Commons?
What are some standard economic approaches to managing climate change?
What is OPOWER's innovation?
Descriptive norm.
Whether the behaviour was present.
Injunctive norm.
Whether the behaviour was socially appropriate.
How does OPOWER engage with these behavioural factors to reduce energy use?
Problem: the "magnetic middle".
Mean reversion occurs when otherwise uninformed individuals learn they are better than average. Examples:
"But there was a way to avoid this phenomenon. Studies showed that layering an injunctive norm on top of the descriptive norm was effective in curtailing [this effect]. The key was to give individuals data on their behavior relative to the average and to provide reinforcement or approval to those who had already embraced the promoted behavior."
The task.
Design a program of layering an injunctive norm with a descriptive norm for energy usage in a standard office space.
Work with your group to design a workplace intervention that applies descriptive and injunctive norms to reducing energy consumption.
Some markets suffer from self-inflicted failures.
Non-pecuniary incentives are important considerations when designing markets and policies.