Behavioural
Economics
Session 4
Joshua
Foster
Agenda
- Case: Powerball -- Somebody's Gotta Win.
FYI: next session we will be utilizing an in-class simulation via MobLab. Please make sure you have your MobLab account registered and ready to rock.
How does the Powerball lottery work?
Why were the rules changed?
Why do people buy lottery tickets?
How should a person calculate the value of a lottery ticket?
Linearity in Probabilities (LiP).
Expected utility is weighted by the probability of each outcome. Therefore, if the probability of one outcome doubles then its influence on a person's expected utility also doubles.
Survey questions: Choose between the following.
| Gamble A: 100% chance of gaining $3000. Gamble B: 80% chance of gaining $4000 and a 20% chance of gaining $0. | Gamble A: 25% chance of gaining $3000 and a 75% chance of $0. Gamble B: 20% chance of gaining $4000 and a 80% chance of $0. |
 |  |
Note, in both cases:
- 4000 is 0.8 times as likely 3000.
- Difference in preferences contradicts LiP.
Start with the first version of the question.
Preferring 3000 for sure over 4000 with 80% probability means:
| $u(w+3000)$ | $>$ | $0.8\cdot u(w+4000)+0.2\cdot u(w)$ | |
| $-u(w)$: | $u(w+3000)-u(w)$ | $>$ | $0.8\cdot u(w+4000)-0.8\cdot u(w)$ |
| $\times 0.25$: | $0.25\cdot u(w+3000)-0.25\cdot u(w)$ | $>$ | $0.2\cdot u(w+4000)-0.2\cdot u(w)$ |
| $+u(w)$: | $0.25\cdot u(w+3000)+0.75\cdot u(w)$ | $>$ | $0.2\cdot u(w+4000)+0.8\cdot u(w)$ |
End with the second version of the question.
The Certainty Effect.
Psychologically, there is a big premium on removing all risk (e.g. 100% chance vs. 95% chance).
- This effect leads to over-valuing sure things.
- Or, alternatively, under-valuing near-sure things.
Also, people seem to overweight small probabilities.
Survey questions: Choose between the following.
| Gamble A: 100% chance of gaining 10. | Gamble B: 10% chance of gaining 100 (90% of gaining 0). |
| Gamble C: 1% chance of gaining 1000 (99% of gaining 0). | Gamble D: 0.1% chance of gaining 10000 (99.9% of gaining 0). |
Let's summarize the mistakes people make with a plot.
"So you're saying there's a chance?"...IRL
How might we predict revenue for a given jackpot?
How should the prediction be modified under the new rules?
"So you're saying there's a chance?"...IRL
 | Opportunity for nudging. Consider the "No-lose Lottery"
|
| Melissa Kearney, Ph.D. |
Prospect theory modifies expected utility in two ways:
- Preferences are subject to reference-dependence.
- Defined by gains and losses from some comparison.
- Perceptions of probabilities are non-linear.
- Particularly skewed at the extremes.